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NEXT TO MEMBERSHIP sales, membership retention is the topic that generates the greatest level of interest among facility management circles. Almost everyone realizes that when a fitness center drives retention, thereby reducing attrition, membership growth in that facility is significantly enhanced. Not only does the facility increase its membership base, it also establishes a business environment where it can charge more for the experience it provides. But how can you enhance membership retention? Read this article to find out how to create and sustain a culture of service within your fitness center.
Securing corporate memberships is different -and can be more difficult - than the usual sales process. Learn how to secure more corporate memberships in this article.
AMONG MANY types of membership strategies, fitness center tours produce the highest percentage of prospects from leads, and memberships from prospects. A membership salesperson who has mastered the art of the tour can be assured to generate quality prospects and membership sales. Learn the key steps involved in staging a successful facility tour in this article.
TO MANY individuals in the fitness industry, the word sales elicits negative perceptions. In reality, however, sales essentially involves nothing more than providing a worthwhile product, for which a market exists - a needed service or an exceptional experience that fulfills a prospect's wishes. Read this article for an overview of the sales process.
THERE ARE three basic stages when selling memberships. This three-stage process incorporates planning, teamwork and determination. Learn how to increase your membership in this article.
This guide to negotiating and maintaining business deals and relationships in the fitness industry outlines six important steps to produce a win/win relationship.
Creating an “experience” at your fitness center can help differentiate your facility from those selling on price alone.
Learn the 10 characteristics that define great facility managers
The American College of Sports Medicines wants your input on the latest edition of its Health/Fitness Facility Standards and Guidelines.